For every challenge, Open-House forms effective consortia of market parties, suppliers, startups and knowledge institutes. As co-innovator, we specialize in launching and coordinating projects that yield actual solutions for major industry challenges. We join forces with established suppliers, recruit and guide startups, or create our own solutions if we have to. The challenges and needs of the event industry are always central to our efforts. Take crowd management for example. How can we ensure safety and optimize visitor experience? Organizers have difficulty simulating crowd movements and converting insights into innovation, so we launched the INCROWD fieldlab. A coalition of specialists, industry leaders and government bodies is now working on applied research to co-create solutions in fields like real-time crowd monitoring and simulating crowd dynamics.